- Go to "Settings" (on the top of the builder);
- Go to "Pages" and switch to "SEO" tab. There you can specify:
- "Title" (visible as a browser's tab name for every page); It is the most important for search engines;
- "Description" is set to advise to a search engine what every page is about;
- "Keywords" are still used by some search engines, but Google ignores them (write keywords in line, separate with commas or semicolons, spaces between words are not important);
- "User-friendly URL" is the optional field if you want to specify a custom URL path to a page. The default value is taken from the page name specified in the menu.
